The coffee chain announced Tuesday that it has teamed up with the popular food delivery app to roll out new offerings for customers in China.
Now, consumers in mainland China will be able to place orders on Meituan’s platform, which boasts more than 667 million active users.
Starbucks aims to have a tab created for each of its roughly 5,000 China stores on Meituan’s platform by the end of the year, where users will be able to check out local events and see photos and videos from baristas of each location.
The move adds to a series of splashy tie-ups Starbucks (SBUX) has brokered in China recently to go after consumers more aggressively.
In 2020, the Seattle-based coffee chain launched an initiative on WeChat, Tencent’s ubiquitous social networking app, to allow users to place delivery orders.
Two years prior, it partnered with Alibaba (BABA) to let people make purchases via voice recognition, through its Ele.me food delivery app, and using Alipay, the digital payments system.
The…
