SOUTH LAKE TAHOE, Calif. — For the past six months brothers Jake and Kyle Miller have been perfecting their skills roasting coffee. With a mission to produce organic and fair trade roasts, the two created a fitting name to represent their hometown, Tallac Coffee Co.

With a small batch, 4-pound roaster, the brothers have been cranking out premium coffee that they will sell through their website starting on their intended launch day, Earth Day, Thursday, April 22.

“We want to bring awareness to wildlife protection in the Lake Tahoe Basin,” Jake said. “We thought coffee would be a good platform to communicate environmental changes and reach the most people.”



Through a partnership, each bag of coffee they sell, 50 cents will go to support Lake Tahoe Wildlife Care and the Sugar Pine Foundation.

While traveling around the world, Jake went to India where he saw the direct damage caused by pollution. When creating this new business it was a mission to be an…



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