JOSHUA TREE, Calif.–(BUSINESS WIRE)–Joshua Tree Coffee, a burgeoning specialty coffee company, announced today its updated visual identity, affirming its dedication to organic coffee and its commitment to the development of new, unconventional small-batch roasts. The updated branding includes a top-to-bottom redesign of the company’s logo, graphics, communications and correspondence. In addition, the company launched a new website (jtcoffee.com), including new packaging and products.
“In response to several years of accelerated company growth and a desire to more clearly articulate our values, it was time to update our brand and messaging to clearly reflect who we are and what we stand for,” said Royce Robertson, Founder of Joshua Tree Coffee, adding, “Our new visual identity needed to retain the essence of the original mark while providing a broad platform capable of moving the company into the future.”
Retaining the literal tree and cup from the…
