Starbucks guests will be able to get to know the people who grow, harvest, roast and prepare their coffee, thanks to the company’s digital traceability tool. Following a 2018 pilot test, a shareholder preview in 2019 and a research review with Conservation International, customers may now visit traceability.starbucks.com to learn more about the people and places producing their coffee across 30 countries, according to a company press release.
How it works
After visiting traceability.starbucks.com on their mobile devices or laptops, customers may scan or enter the number on the back of any bag of whole bean coffee. The mobile web app will take them to the part of the world in which their coffee was grown, introduce them to some of the farmers growing the coffee and allow them to meet some of the roasters.
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| Abigail Kroon (right), meeting with coffee producers in Colombia 2018. |
“We’ve always known where our coffee comes from as part of C.A.F.E. Practices, our responsible…
