(CNN) — On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home.
Wendy’s breakfast should’ve flopped because of this. It didn’t.
The appetizing array of new menu items, like the Breakfast Baconator and Frosty-ccino, have been a hit and have bolstered Wendy’s bottom line during a second-quarter that was gloomy for its competitors. Breakfast now accounts for 8% of Wendy’s total sales, a figure the fast-food chain is celebrating because it hoped it would amount to 10% of total sales by the end of the year.
“We could not be more pleased with our breakfast daypart since its launch in early March,” CEO Todd Penegor said in this week’s earnings call. Interest in breakfast hasn’t faded, he said, noting sales at stores open at least a year finally turned positive in July because of the “continued strength”…
