You can find Sergio Molina and his Esperanza Coffee Collective booth each Saturday at the Kenosha Public Market, plus Sunday through Friday at his coffee drive-thru, located at The Branch, 1501 Washington Ave. in Racine.

While business is good — and growing all the time — he hopes to keep expanding.

“I’ve got big dreams for the future,” he said during a quick break from serving customers Friday morning. “I’m hoping to have more locations in Kenosha and Racine and continue to build links with other businesses.”

As part of this strategy, Molina took part in the TV show “Project Pitch It,” a Wisconsin TV show that follows the “Shark Tank” format. Each week, three entrepreneurs make their business pitches to judges, vying to win one of three awards. The sixth season airs 10:35 p.m. Saturdays on WISN-Channel 12 in Milwaukee, and reruns on Sunday mornings.

Those awards include cash and mentoring opportunities, and it was a mentor who encouraged Molina…



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