Following the success of its launch just before the pandemic, Panera Bread announced Tuesday the expansion of its coffee subscription program to all 26 drinks across Panera’s beverage program. The newly named Unlimited Sip Club will be available across all Panera restaurants and will cost $10.99 per month instead of $8.99 (current subscription members will be grandfathered in until the end of the year).

According to Sara Burnett, vice president of food beliefs, sustainability and PR, there were 600,000 coffee subscription members by the end of 2021, and members visit approximately eight times more than the average Panera customer. From a business perspective, the subscription made sense because they attach food to their orders — usually pastries or breakfast sandwiches — 30% of the time.  

“The coffee subscription folks skew…



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