Minuti Coffee, with 12 locations open in Texas, isn’t going to overtake Starbucks and its nearly 15,000 U.S. stores anytime soon, but the brand isn’t afraid to go up against the Seattle-based coffee behemoth.

“We’ll open up right next door to a Starbucks because we take customers away from them,” said Charles Dechiro, Minuti Coffee’s executive VP of real estate and franchise development. “I’m not going to say we’ll overpower Starbucks … but people recognize the difference.”

Several of Minuti’s coffee shops are within a couple blocks of a Starbucks, with one in Houston a mere 350 feet away, and while putting a shop so close to a competitor isn’t Minuti’s real estate strategy per se, Dechiro said it does demonstrate the brand’s strength.

Launched in 2008 by Ardavan Motamedi, Minuti Coffee is the coffee shop extension of…



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