PRESS RELEASE

Amsterdam, 16 May 2022


Key highlights

  • JDE Peet’s will increase its responsibly sourced coffee target from 30% to 80% globally in 2022, positioning the company as a FMCG leader in sustainable coffee sourcing
  • EUR 150 million investment in responsible sourcing programme will ultimately lead to 100% responsibly sourced coffee by 2025 and will positively impact more than one million smallholder coffee farmers
  • The pioneering partnership between Peet’s Coffee and Enveritas continues to build and improve sustainable sourcing through a data-driven approach

JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee and tea company by revenue, today announced it will increase its responsibly sourced coffee target from 30% to 80% by the end of 2022. The company also announced it will invest EUR 150 million into its responsible sourcing programme to directly support more than one million smallholder coffee farmers by 2025. These initiatives will…



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