Greg Ubert, founder and president of Crimson Cup Coffee and Tea, discusses the important role that cleanliness plays in staying ahead of the game in a competitive environment. He shares tips for maintaining a sparkling operation drawn from 31 years of experience as a coffee roaster and coffee business consultant.
COLUMBUS, Ohio, April 27, 2022 — Now, more than ever, clean translates into green when operating a coffee shop business, according to Greg Ubert, founder and president of Crimson Cup Coffee & Tea, an award-winning coffee roaster and coffee shop startup consultant.
“When the economy is less than robust, competition for each customer increases,” he said. “Serving great-tasting products is not enough; you must polish each element of the customer experience until it shines.
“Customers form an immediate first impression when entering a coffee house, and cleanliness accounts for a big part of that impression,” he added. “The first impression either sets the foundation for a…