NEWBURYPORT — Roughly a year after Plum Island Coffee Roasters served its last cup of coffee from its waterfront location off Merrimac Street, the business is returning — sort of. 

Former coffee shop owner Bruce Vogel, an at-large city councilor, is retiring the name of his Market Square coffee shop, Souffles, and replacing it with Plum Island Coffee. 

The name switch, according to Vogel, is in response to “overwhelming community support” and to reflect PICR’s long legacy. 

 “For the past 10 years, I’ve committed myself to delivering the best-tasting coffee and friendliest staff across Newburyport,” Vogel said. “I’m thrilled to bring the Plum Island Coffee name back to the local community and I remain dedicated to re-creating an atmosphere that celebrates coffee, conversation and connections among friends and neighbors.”

To celebrate the name switch, anyone buying any kind of drink Feb. 19  will get a second one free. 



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