Press release content from Globe Newswire. The AP news staff was not involved in its creation.
NEWTON, Mass., Dec. 10, 2019 (GLOBE NEWSWIRE) — Paytronix Systems, Inc., developer of the most advanced digital guest experience platform, announced today that Caribou Coffee has won the 2019 Paytronix Loyaltees Award for Business Impact. Caribou’s strategic work to effectively remove dilutive discounts using Paytronix’s custom likelihood-to-visit scoring tool helped drive significantly improved incremental visits and sales.
Prior to working with Paytronix, Caribou operated a surprise-and-delight loyalty program with tools that made segmentation and promotional execution difficult. Since partnering with Paytronix, the company has relaunched Caribou Perks as a points-based program. Caribou now better leverages the purchase data of members to conduct target-and-control campaigns that drive incremental…
