As some employees push to wear Black Lives Matter at work, it comes down to what a brand thinks authentically works for its customers

As the Black Lives Matter movement reemerged into the national and local spotlight following the killing of George Floyd, a Black man, by white police officer Derek Chauvin, business owners have had to choose whether or not to display support of the movement.

Multinational businesses have publicly grappled with allowing employees to show support for Black Lives Matter — Whole Foods Market was sued July 20 by employees who accused the upscale grocery chain of punishing workers who wear Black Lives Matter face masks on the job, while Starbucks quickly reversed its decision June 12 to prevent employees from donning material in support of Black Lives Matter and said they’d provide 250,000 Starbucks-branded Black Lives Matter shirts for employees who want them.

The Whole Foods lawsuit names 14 employees at stores in California, Massachusetts,…



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