From Bird Rock to UTC, business enterprises are opening or making changes in and around La Jolla. Here’s a look at what’s new.

Vuori

Touting clothes that are “uniquely created for the lifestyle of Southern California,” Vuori opened Feb. 11 at 7841 Girard Ave. in La Jolla.

Vuori (pronounced vee-or-ee) was founded in Encinitas in 2015. It offers functional and versatile men’s and women’s clothing that can be worn while exercising — or not.

“We understand people are working remotely and taking a break midday to exercise or take the kids to the park. So our pieces perform technically and look very polished and work into the wardrobe,” said Catherine Pike, Vuori’s vice president of retail. “They are also great for traveling and work. They are built to move, styled for life and focused on versatility.”

Jogger pants “put us on the map,” she said.

The La Jolla location joins 14 other stores nationwide. “We’re thrilled to be here,” Pike said. “I live in La…



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